TNmedia offers an easy to use, cost effective and scalable solution that enables you to make video more interactive and accessible in a few steps.
Through TNmedia you can offer your end-users:
- increased accessibility of video content,
- more control over what to view and
- context relevant and unobtrusive advertisements.
SceneSpotter.tv tool
Identify sections/scenes within the video and create metadata asociated with each scene. The metadata can include titles, transcripts, relevant keywords, thumbnails/pictures and/or a description of each section.
SceneSpotter enables:
Increased browsability
Users are offered full control of online video and quickly jump to, skip or replay the sections they choose. This increases the time customers spend on your site, giving them maximum exposure to your message.Increased findability (SEO)
Users can find videos and relevant sections more easily through keyword searches, both through the search engine on your own site and in web search engines such as Google. This brings a significant and measurable increase in traffic to your site.Improving targeted contextual advertising
Relevant advertisements linked to specific scenes within the video can be placed in the surrounding area on your webpage using the keywords included the metadata. This increases advertising revenues and enhances the end-user experience.Enabling scene relevant linking
Use sections within your videos to present your visitors links to relevant pages on your site. This increases traffic.
videoCMS
Incorporate the full interactive functionality prepared in SceneSpotter into your website. Create playlists and import the navigation elements relevant to each video.
Flexibility in offering end-user interactivity
You determine which information and navigation modules to offer your customers, facilitating interactivity and improving the end-user experience.Customer insights
You have access to usage reports providing statistics on the most viewed videos and most played scenes within a video. The statistics can also be used to improve the placement of advertisements so as to coincide with the most viewed section of a video, increasing the revenue potential even further.Format compatibility
Your video content can be viewed using any of the most widely-used players (Flash Video, Windows Media and QuickTime)
TNmedia benefits
Financial
Reduced video processing costs, increased ad revenues generated by more relevant contextual advertising (given more accurate placement).Market share
Higher visibility through web search engines and therefore increased traffic to the publisher's website.Customer focus
Increased end-user interaction through more user-friendly video browsing and searching, deeper insights into end-user needs through the availability of video usage patterns.
For more information on the unique technology behind the TNmedia platform visit the technology page. To find out more about the services offered by TNmedia, contact us.